Showit Testimonials: How to Add Reviews and Testimonials in Showit

The best way to showcase client reviews and trust-building elements

In a world where anyone can launch a website overnight, trust is your most valuable currency. And what’s one of the fastest, most authentic ways to build that trust with prospective clients? Testimonials.

When real people share their positive experiences with your business, it creates instant credibility and attracts new clients. Whether you’re a photographer, designer, coach, or creative entrepreneur, showcasing kind words from past clients can give hesitant visitors the confidence they need to book you, buy from you, or take the next step. Positive reviews also play a crucial role in establishing your credibility and a good reputation.

If you’re using Showit, the good news is that adding testimonials to your website is simple, user-friendly, and completely customizable—no coding knowledge required. In this post, I’ll walk you through the best ways to add testimonials and reviews in Showit, plus how to make them work hard for your brand.

Why Testimonials Matter on Your Showit Website

If you’ve ever hesitated before buying something online, chances are you scanned the reviews before hitting “Add to Cart.” The same applies to your service-based business. Client testimonials act as social proof, helping website visitors feel confident in choosing you.

Effective web design can be enhanced through the use of client testimonials, making your site more engaging and trustworthy.

When you display kind words from satisfied customers, you:

• Build credibility quickly
• Create an emotional connection with potential customers
• Increase conversion rates and inquiries
• Give visitors a behind-the-scenes look at your client experience

Pro tip: Don’t limit testimonials to just one spot. Sprinkle them throughout your home page, about page, services page, and even near your contact form. Think of testimonials as subtle nudges—helping visitors cross that “should I reach out?” threshold.

Crafting Effective Testimonials

Creating testimonials that resonate with your audience is an art. To craft effective testimonials, start by understanding your target audience and their specific needs. A well-crafted testimonial should be concise yet impactful, directly addressing the benefits of your product or service. Use specific examples and anecdotes to illustrate the value you provide.

Ensure the language used resonates with your target audience and aligns with your brand voice. A clear and concise format, such as a before-and-after scenario, makes the testimonial easy to read and understand. Enhance the testimonial with visuals like images or videos to make it more engaging.

Incorporate social proof, such as ratings or reviews, to add credibility. Finally, include a clear call-to-action, such as a link to your website or a contact form, to encourage website visitors to take the next step. By following these guidelines, you can create testimonials that not only build trust but also drive action.

Ways to Add Testimonials in Showit

There are a few ways to display testimonials in Showit depending on your design style, budget, and how often you want to update them.

Option 1: Using Canvases in Showit

One of the most straightforward ways to add testimonials in Showit is by creating a custom testimonial canvas. Here’s how:

1. Create a new Canvas in your page.
2. Add a Text Box for the review, and another for the client’s name or title.
3. Style it to match your brand: change fonts, add icons, include a client photo, or use brand colors.
4. Want to showcase more than one? Use Canvas Views to cycle through multiple testimonials with transitions or buttons.
5. You can duplicate this canvas across pages or save it to your Site Canvases to reuse anywhere.

This option is perfect if you want complete control over layout and branding—no third-party tools needed.

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Option 2: Using a Testimonials Widget

If you’d like a dynamic testimonial section that updates automatically, you can embed a third-party testimonials widget in Showit.

Some great tools to try:

• Elfsight Testimonials Widget
• Fera.ai
• EmbedSocial

These platforms let you collect and display reviews from your Google Business page, Facebook, or even direct submissions. Most offer free versions and paid plans with advanced features like sliders, filters, and star ratings.

To embed:

1. Set up your widget and copy the embed code.
2. In Showit, drag in an Embed Code box where you want the reviews to appear.
3. Paste the code, preview your page, and done!

This option is excellent for businesses that want automated updates and social proof from external sources.

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Option 3: Add Custom CSS for Advanced Styling

Want to get fancy? If you (or your web designer) are comfortable with code, you can use custom CSS to style your testimonial section beyond what Showit’s interface allows.

With CSS, you can:

• Add hover animations or quote icons
• Create a carousel or scrolling review section
• Match testimonial cards perfectly to your brand identity

Showit allows global CSS via the Design Settings, or per-page custom code. Just make sure it doesn’t conflict with other elements—and always test on mobile!

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Designing Testimonials in Showit

Showit offers a powerful platform for designing testimonials with a range of customizable templates and design elements. Using Showit’s intuitive drag-and-drop interface, you can easily add and arrange text, images, and videos to create visually appealing testimonials. Enhance your design with Showit’s built-in elements like icons and graphics.

For those looking to add a touch of sophistication, custom CSS allows for advanced styling, including animations and transitions. Showit’s responsive design features ensure that your testimonials look great on all devices, from desktops to mobile phones.

Integrate your testimonials with other tools, such as social media and email marketing platforms, to share them effortlessly with your audience. Use Showit’s analytics features to track the performance of your testimonials and make data-driven design decisions. Additionally, Showit’s collaboration features enable you to work seamlessly with clients and team members to refine your testimonials. With Showit, designing testimonials that captivate and convert is a breeze.

Best Practices for Displaying Testimonials

Adding testimonials is one thing. Displaying them in a way that actually boosts sales and conversions? That’s where the magic happens.

Here are some quick tips:

• Keep it authentic: Don’t over-edit your client’s voice.
• Choose variety: Mix short quotes, long-form stories, and even screenshots from social media.
• Use names and faces: Including real names (with permission) adds a human touch. Bonus points for a photo!
• Add a CTA nearby: After reading glowing reviews, make it easy for someone to book, inquire, or buy.

Remember: a testimonial section isn’t just a “nice to have”—it’s a marketing powerhouse.

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Where to Collect and Use Testimonials

Not sure where to get testimonials? Start with your past clients. If you’ve ever received an email with someone saying “You’re amazing!”—that’s gold.

Other sources:

• Directly ask for a review after project completion
• Use tools like Dubsado, Honeybook, or a Google Form to collect feedback
• Pull kind words from Instagram DMs or comments
• Encourage happy clients to leave reviews on Google or Facebook

Once collected, repurpose them everywhere: on your blog, inside your sales funnel, in emails, or as Instagram posts. Make those kind words work for you.

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Examples & Inspiration

Need a few layout ideas? Try these:

• Slider-style carousel with 3–5 client reviews rotating automatically
• Masonry grid of review cards for a modern look
• A “Love Notes” or “Kind Words” page that lives in your site menu
• A testimonial featured next to each service or package option

Don’t be afraid to inject personality! Testimonials can reinforce your brand voice and show off the kind of relationships you build with clients.

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Your Next Action Steps

1. Take 10 minutes to audit your site—where could testimonials be added?
2. Choose one of the methods above to start showcasing social proof today.
3. Bonus: Add a CTA like “Want results like these? Let’s chat.” near your reviews.

If you want a shortcut, explore our professionally designed Showit templates—many include built-in testimonial layouts so you can just plug and go.

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Additional Resources

For more insights on crafting effective testimonials, check out our previous post on the topic. If you’re looking to dive deeper into designing testimonials in Showit, our tutorial on the topic is a great place to start. To understand how to leverage social proof to enhance your testimonials, explore our guide on the topic.

For those interested in using custom CSS to elevate your testimonials, our guide on the topic provides detailed instructions. Showit’s analytics features can help you track the performance of your testimonials—learn more in our tutorial on the topic. If you’re collaborating with clients or team members, our guide on Showit’s collaboration features will be invaluable.

Ready to get started? Explore the free version or paid version of Showit to begin designing and adding testimonials to your website today.

Ready to Make Your Testimonials Work Harder?

👉 Check out our Showit website templates that come with testimonial sections pre-designed.