How to Add Google Analytics to Showit

Track your website traffic and user behavior in just a few clicks.

If you’re using Showit to power your website, you already know it’s a stunning and flexible platform. But how do you know if people are actually visiting your site? Where are they coming from? What pages are they spending time on?

That’s where Google Analytics comes in. Using an analytics tool like Google Analytics is crucial for tracking website performance and understanding visitor behavior.

Adding Google Analytics to your Showit website is one of the best things you can do to start understanding your audience—and it’s extremely easy to set up. In this step-by-step guide, I’ll walk you through how to create a free Google Analytics account and connect it to your Showit site in just a few minutes. Setting up Google Analytics on your Showit website is simple and provides valuable insights to improve your online presence.

What Is Google Analytics and Why Do You Need It?

Google Analytics is a free analytics tool from Google that helps you track your website’s traffic and performance. It shows:

• How many visitors your site gets
• Where those visitors are coming from (Google, Instagram, referrals, etc.)
• Which pages are the most popular
• How long people stay on your site
• What devices they use (mobile, tablet, desktop)

This kind of analytical data gives you the insights you need to make informed decisions about your content, marketing, and website strategy—especially if you run a small business or blog.

What You Need Before You Start

Before you add Google Analytics to Showit, make sure you have:

• A Showit website (with or without a blog)
• A free Google Analytics account (you’ll need a Gmail address)
• Your website URL
• (Optional) Access to Google Search Console for even more insights
• (Optional) Instructions to install Google Analytics on your Showit website

Step 1: Create a Google Analytics Account

1. Go to https://analytics.google.com and log in with your Gmail account.
2. Click Start measuring and follow the prompts to set up your account.
3. Give your account a name (something like “My Business Site”).
4. Under Property Setup, name your property (e.g., “mywebsite.com”), select your time zone, and currency.
5. Click Next, answer a few questions about your business, and hit Create.
6. Choose Web as your platform to create a data stream.
7. Enter your website URL and give your stream a name.

You’ll now be given a Measurement ID — it starts with G- and looks something like G-ABC123XYZ. Keep this handy—you’ll need it and the tracking ID in the next step.

Understanding Google Analytics Measurement

Google Analytics measurement is the process of collecting and analyzing data about your website’s traffic and user behavior. This involves tracking various interactions on your site, such as page views, clicks, and conversions, to gain insights into how visitors engage with your content.

At the heart of Google Analytics measurement is the Measurement ID, a unique identifier formatted as G-000000. This ID is essential for tracking your website data and is obtained when you create a Google Analytics account. The Measurement ID allows Google Analytics to collect data on your website’s performance and user interactions, providing you with valuable insights.

Understanding Google Analytics measurement is crucial for making data-driven decisions and optimizing your website’s performance. By analyzing the data collected, you can identify trends, understand user behavior, and make informed decisions to improve your content, marketing strategies, and overall website effectiveness.

Step 2: Add Google Analytics to Your Showit Site

1. Log in to your Showit dashboard.
2. In the top-left corner, click on your site name to open settings.
3. Click on the Site Settings tab.
4. Navigate to the Third Party tab (sometimes called “Third Party Integrations”).
5. Paste your Measurement ID into the Google Analytics field.
6. Click Save, and then Publish your site.

🎉 That’s it! Your Showit website is now connected to Google Analytics.

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Configuring Google Analytics Tracking

Configuring Google Analytics tracking on your Showit website involves setting up the tracking code, a snippet of code that collects data on website interactions and sends it to your Google Analytics account. Here’s how to do it:

1. Log in to your Showit account and navigate to your dashboard.
2. In the top-left corner, click on your site name to open the settings.
3. Click on the Site Settings tab.
4. Navigate to the Third Party tab (sometimes called “Third Party Integrations”).
5. Paste your Google Analytics tracking code into the appropriate field. This code is provided by Google Analytics and is essential for tracking your website’s data.
6. Click Save, and then Publish your site to complete the setup process.

By configuring Google Analytics tracking, you ensure that accurate data is collected, allowing you to make informed decisions about your website. This setup is essential for understanding your audience, optimizing your content, and improving your overall website performance.

What About the Blog?

If you have a Showit blog, it’s powered by WordPress. To add Google Analytics tracking to the blog portion:

1. Log in to your WordPress dashboard (yourblog.com/wp-admin).
2. Go to Plugins > Add New, and search for Insert Headers and Footers or Site Kit by Google.
3. Install and activate the plugin.
4. Paste your Google Analytics tracking code (not just the ID) into the header section via the plugin.

This ensures both your Showit site and blog are properly tracked. To complete the setup, you need to paste your Google Analytics tracking ID into the header section via the plugin.

Step 3: Confirm It’s Working

After setup, confirm that your analytics tool is working by going back to your Google Analytics dashboard:

• Click on Reports > Real-time
• Visit your website in a new browser tab
• You should see at least one visitor (yourself!) on the site

Alternatively, you can install the Google Tag Assistant Chrome extension to confirm your tracking code is active.

Common Mistakes to Avoid

• Pasting your Universal Analytics (UA) ID instead of a GA4 tracking ID. (UA is outdated—GA4 is the current version.)
• Forgetting to click Publish in Showit after pasting your ID.
• Not adding tracking to the WordPress blog if you use one.
• Copying the wrong code (you want the G-Measurement ID from GA4, not the full script unless using WordPress manually).

Optional: Set Up Google Search Console

Want even more data on how people find you on Google?

1. Go to Google Search Console.
2. Add your domain as a new property.
3. Choose Domain Verification (or URL prefix).
4. Verify ownership via your domain provider (or paste a verification code in Showit’s custom header).

This will show you what keywords people are using to find you, how many clicks you’re getting, and whether Google is indexing your pages properly.

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What to Look For in Google Analytics

Once your analytics is up and running, start exploring:

• Traffic sources (where people come from)
• Most visited pages
• Time on site
• Device types (desktop vs mobile)
• Bounce rate

These metrics help you understand what’s working—and what might need improvement.

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Final Thoughts

Connecting Google Analytics to your Showit site only takes a few minutes, but the data you get can transform your business decisions. From tracking your most popular blog posts to discovering where your audience hangs out online, this tool gives you real power to grow smart.

So go ahead—follow the steps, paste that Measurement ID, and start reaping the benefits of real-time insights into your audience.

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Got questions about Google Analytics or setting up Search Console? Drop them in the comments or reach out. I’m happy to help!