Integrating Showit with Email Marketing Services (Flodesk, ConvertKit, etc.)

If you’re a creative entrepreneur with a Showit website, you’ve probably heard that email marketing is where the magic happens. Whether you’re sharing new blog posts, selling digital products, or offering free resources, having an email list lets you talk directly to your audience – without worrying about social algorithms and helps you build a list of email subscribers.

The good news? Showit makes it easy to connect your favorite email marketing platform – like Flodesk, ConvertKit, or MailerLite – with your site. The not-so-good news? It’s not always obvious how to do it.
Let’s break it down together.

Why Email Marketing Still Matters

Even in the age of DMs and TikToks, email is one of the most powerful tools in your business. It’s personal, it’s direct, and it works.

With the right setup, you can:

• Send lead magnets to new subscribers automatically.
• Build welcome sequences that onboard your audience.
• Announce launches or promos to your entire list.
• Stay top of mind by showing up in inboxes – not just feeds.
• Create email sequences to engage subscribers and convert them into paying customers.

Whether you’re starting from scratch or growing an existing list, your website plays a huge role in collecting emails. Let’s talk about how to make it happen inside Showit.

Why Use Email Marketing Platforms with Showit?

While Showit is a fantastic website builder known for its stunning, customizable designs, it lacks built-in email marketing features. This is where integrating an email marketing platform like Flodesk or ConvertKit comes into play.

By connecting Showit with an email marketing platform, you can create a seamless email marketing experience. This integration allows you to collect email addresses through opt-in forms, send targeted emails, and automate email sequences. These platforms also provide valuable insights and analytics, helping you measure the success of your email marketing campaigns and make data-driven decisions.
In essence, using an email marketing platform with Showit enables you to harness the power of email marketing to build relationships with your audience, drive engagement, and ultimately grow your business.

Choosing the Best Email Marketing Platform for Showit

When it comes to choosing the best email marketing platform for your Showit website, there are several factors to consider, including ease of use, features, and pricing. Two popular options that integrate well with Showit are Flodesk and ConvertKit.

Flodesk is known for its simplicity and ease of use, making it an excellent choice for small businesses and entrepreneurs who want to create beautiful emails without a steep learning curve. In Applet Studio, we use Flodesk. On the other hand, ConvertKit offers more advanced features, such as automation and customizable sign-up forms, making it ideal for businesses with more complex email marketing needs.

Ultimately, the best email marketing platform for your Showit site will depend on your specific business needs and goals. Consider what features are most important to you and choose a platform that aligns with your email marketing strategy.

How Showit Handles Email Integrations

Here’s the thing: Showit doesn’t have native form-building capabilities. Instead, you’ll need to create your opt-in forms using your email platform, then embed them into your Showit site using custom code, which involves embedding forms.

There are two main ways to add forms using embed codes:

• Inline Forms – embedded directly into a section of your page.
• Pop-up Forms – require extra setup, but they work too.

You can place these forms anywhere – your homepage, a landing page, your blog footer, even the navigation bar.

Step-by-Step: Adding an Inline Form to Your Showit Site

Let’s walk through the basic process of adding inline forms using any email platform (we’ll go into Flodesk-specific tips next).

1.Create the Form in Your Email Platform

Start by creating a form in Flodesk, ConvertKit, etc. Choose a design you like and customize the form fields (name, email, etc.).

2. Grab the Embed Code

Once your form is ready, copy the HTML embed code (not a WordPress shortcode!).

3. Add the Form to Showit

• In Showit, go to the canvas or section where you want to add your form.
• Click the “Embed Code” option from the toolbar.
• Paste your code in the box.
• Click Save, then Publish your site.

4. Test It!

Open your site in an incognito window and test the form. Make sure it:

• Looks how you want it to.
• Adds new subscribers to the right list.
• Sends your welcome email or workflow automatically.

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Flodesk + Showit: A Dream Combo for Creators

If you’re using Flodesk as your email service provider (which I highly recommend for its design-friendly vibe), here’s how to make it work with Showit.

How to Add a Flodesk Form to Showit

1. In Flodesk, create a form (inline or popup).
2. Choose “Embed” as the format.
3. Copy the header code and inline code.
4. In Showit:

• Paste the header code into your Site Settings > Advanced Settings > Custom Head HTML.
• Paste the inline code into your page section using an Embed Code box.

🎉 Done! Your Flodesk form is now live.

Bonus Tips:

• Turn on double opt-in if you want extra spam protection.
• Create a workflow to automatically send emails once someone signs up.
• Use segments or tags to keep your list organized.

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ConvertKit + Showit (And Other Platforms Too)

If you’re a ConvertKit user, the process is similar:

• Use ConvertKit to create a form or landing page.
• Copy the HTML embed code.
• Paste it into your Showit site just like we did above.

ConvertKit also offers a WordPress plugin – but you only need that if you’re running an active blog on WordPress through Showit.

Other platforms like Mailchimp, MailerLite, and ActiveCampaign also work well with Showit. The main thing is to use the HTML embed option – that’s what Showit reads.

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Setting Up Email Marketing Workflows

Email marketing workflows are a series of automated emails sent to subscribers based on specific triggers, such as signing up for your newsletter or making a purchase. Setting up these workflows can help you automate your email marketing efforts, saving you time and ensuring consistent communication with your audience.

Both Flodesk and ConvertKit offer robust workflow features that allow you to create automated email sequences. To set up an email marketing workflow, start by defining the trigger that will initiate the sequence. Next, choose the emails you want to include in the sequence and customize the content to match your brand and message.

Email marketing workflows can be used for various purposes, such as welcoming new subscribers, sending abandoned cart reminders, and promoting products. By automating these processes, you can ensure that your audience receives timely and relevant emails, helping to build stronger relationships and drive conversions.

Email Marketing Platform-Specific Features

Different email marketing platforms offer unique features that can enhance your email marketing efforts. For instance, Flodesk provides a range of features, including inline forms, double opt-in, and customizable sign-up forms, making it easy to create visually appealing and effective email campaigns.
ConvertKit, on the other hand, offers advanced features like automation, landing pages, and customizable email templates. These features allow businesses to create complex email sequences and workflows, providing a high level of customization and control over their email marketing strategy.

When choosing an email marketing platform, consider the specific features offered by each option and how they align with your business needs. For example, if you prioritize ease of use and design, Flodesk might be the best choice. If you need more advanced automation capabilities, ConvertKit could be a better fit.

Growing Your Email List with Purpose

Here are a few pro tips to get the most out of your setup:

• Offer a Lead Magnet: Think free checklist, quiz, guide, or template. People love valuable, easy-to-grab content.
• Add Forms in Multiple Places: Try your homepage, footer, about page, blog post footers, and even a dedicated landing page.
• Use Pop-Ups (If You Dare): Tools like Flodesk can generate pop-up forms too, though they require additional embed scripts.
• Nurture Your New Subscribers: Create a welcome sequence that introduces you, your work, and how you can help.
• Send Regular Newsletters: Stay top of mind. Be helpful, not spammy.

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Measuring Email Marketing Success

Measuring the success of your email marketing efforts is crucial to understanding what works and what doesn’t. Email marketing platforms like Flodesk and ConvertKit provide analytics and insights that help you track key metrics such as open rates, click-through rates, and conversion rates.

To measure your email marketing success, start by setting clear goals and identifying the metrics that matter most to your business. Use A/B testing to experiment with different subject lines, email content, and calls to action (CTAs) to see what resonates best with your audience.

Regularly review the insights and analytics provided by your email marketing platform and adjust your strategy based on the data. By continuously optimizing your email marketing efforts, you can improve engagement, drive more conversions, and achieve better results for your business.

Troubleshooting Common Issues

“I embedded the form, but nothing’s showing up!”

• Double-check you published your Showit changes.
• Make sure you’re using the correct embed code (not JavaScript-only or iframe-based).
• Check if your header code is in the right spot (site-wide or page-specific).
• Use incognito mode to rule out caching issues.

“My form looks weird or won’t resize.”

• Some forms don’t play well with Showit’s flexible layout.
• Try placing the embed code inside a fixed-height canvas.
• Or customize the embed code in your email platform for a better fit.

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Final Thoughts: Your Email List is Your Business Backbone

If you want to grow your business, your email list is not optional. With Showit, integrating your favorite email marketing service is simple once you understand how embeds work.

You don’t need to overthink it. Just create the form, copy the code, paste it in Showit, and publish. Your future subscribers (and future self) will thank you.

If you need help with your Showit forms, you can always hire us!